BMW has some pretty nifty programs as part of their marketing effort, including giving away track experiences. Today I went to the Chicago area event, and got to drive an i3 (actually this is really quick off the line), a 650i convertible(gorgeous), and wring out a 228i M sport on a short autocross track. I’ve never had any sort of driving experiences other than on a go cart track, but I was able to rip off the best times in our group. After this experience, I may have to do some auto-x events in my car. It was a whole lot of fun to drive a car all out legally, with little risk of getting hurt, hurting others, or damaging the car. (Although I imagine that tires and brakes get eaten faster).
To top that off, they are giving a $1000 rebate on a new car for doing this free event. In addition to this awesome customer experience, they have a free teen driving school, a car control clinic, and a more elaborate day long experience with the new M3 and M235i. We watch the M3 running the course, and it makes some really sweet exhaust noises. I’m still convinced that the Yas Marina Blue is a powder blue after finally getting to see it in the daylight. I can’t bring myself to like it. The color that stood out to me the most of the Midnight Blue metallic on the 228i.
Most of the people there were definitely brand evangelists, arriving in BMWs themselves. In our group, I think only one person didn’t own a BMW. However, after this fun experience, we all got back into our cars, including several e46s, and left. Even though I do look forward to getting a new car at some point, I really enjoyed driving my 288K mile 323i out of there. Even against these awesome brand new machines, my car still had that BMW feel. I really could drive this car another 12K miles, and cross that 300K mile mark that not many cars will ever reach.
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