Over the last three months or so, it has been an exciting time as we’ve been shipping aux inputs and getting your comments and feedback. Starting from zero sales in March, we’ve grown through organic referrals from satisfied customers, and very limited marketing. Over the last two weeks, we’ve put our nose to the grindstone to figure out how to share what we make with others. Now we are on Facebook, Google AdWords, and now Bimmerfest, a premier community for the older generation BMW owners. From your feedback, we know that there are many out there that are looking for an aux input, and we want to be found by them.
As an engineer for a large company, I didn’t give much more than a passing glance to marketing. I worked on the technical aspects of the solution, and assumed that good solutions would sell themselves. It took me jumping into this entrepreneurial venture to realize that good solutions DO NOT sell themselves. If no one knows about a great solution, it’s never going to go anywhere. We’ve done our best to get our name and products in front of people, and in the first couple weeks, I have to say Facebook Ads have been just killing it. I was able to target my demographics and instantly get tons of impressions and clicks. While we are excited to sell our aux inputs, our goal is brand awareness, as we plan to do even better things in the near future to serve the BMW community.
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